In the construction industry, your reputation speaks for itself. Your clients want to know that they can rely on you to deliver quality work on time and within budget, and the best way to build trust and confidence within your community is to be the face of your company. In other words, you need to be visible and accessible, both in person and online.

I'm going to provide you with some do's and don'ts that will help you be the best representative of your growing company.

Do: Be Authentic And Transparent

When you're the face of your construction company, it's important to be true to yourself - don't try to be someone you aren't! Be honest, approachable, and transparent with your clients and employees. Authenticity is key to building trust, and if your clients sense that you aren't being sincere, they'll be less likely to do business with you in the future.

Do: Listen To Your Clients

As the face of your construction company, you need to make good use of your ears and be a great listener. Make it a point to hear what your clients have to say and take the time to understand their needs and expectations. When you listen to your clients, you demonstrate that you value their input and opinions, which can go a long way in building a lasting professional relationship.

Don't: Make Promises You Can't Keep

You should never make promises you can't keep. If you do, you risk losing the trust and confidence of your clients which can spread rapidly throughout the community. Be honest about what you can and can't do, and set realistic expectations and deliver on them. Your clients will appreciate your honesty and reliability if you're able to underpromise and overdeliver.

Do: Invest In Your Personal And Professional Development

As the face of your construction company, you need to stay current with industry trends and best practices. Invest in your personal and professional development by attending conferences, taking courses, and reading industry publications. By staying up-to-date, you demonstrate to your clients and employees that you are committed to excellence.

Being the face of your construction company can be both a challenge and a wonderful opportunity for growth. By following these do's and don'ts, you can build trust, forge professional relationships, and achieve your business goals - but this is just the beginning.

Work with George Martin & Associates to get the tools, training, and coaching you truly need to thrive. With 40 years of experience in the home building, renovating and design industry, George has built one of the top home renovation and construction businesses in Vancouver and his Builder's Blueprint system will explore how you can shape your home renovation business and establish your ideal clientele base to create sustainable growth - and you can schedule your free consultation at

George Martin

George Martin


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